The Avant Garde Experience

If you follow us on our social media accounts, then you’ll know that we’re always chatting about the ‘Avant Garde Experience’ and the exceptional and unique service you should come to expect when you choose us AG to give you gorgeous hair! If you haven’t visited us before, then allow us to give you the low down on a client’s journey with us, including testimonials!

All of our newly refurbished salons across Hereford and Worcester have undergone a facelift, ensuring they have the AG stamp! We’re proud of how beautiful our salons are, including our Worcester city centre flagship salon based at Saint Martins Quarter, est. 2014! This 16 station super salon actually introduced what is known as the ‘Avant Garde Experience’ with a state of the art backwash section, home to our famous and much loved massage chairs!

Along with our other salons across Worcester and Hereford, SMQ is home to some of the most innovative and best hair products on the market, we’re particularly proud to say that we’ve recently become a Centre of Excellence for L’Switch hair extensions and an official member of the Wella family! Along with some incredible Wella products for our clients to take home, we also offer the Wella Colour Fresh range, bringing beaut and colourful hair to our city.

We’ve worked hard to ensure our salons look amazing, so we also work hard to ensure this is reflected in our customer service! This means all of our clients are treated equally, no matter who or what they’ve come to the salon for! Anybody that walks through the door should expect to be welcomed with a happy face! Latte, cappuccino, or tea? Our hot drinks machine allows you to have unlimited drinks whatever your preference may be! Of course, we have a huge stack of hair, fashion and lifestyle mags for you to dive into whilst we work wonders on your hair, but if you’d rather scroll through the Gram, then our free WiFi allows you to do so!

We understand nobody wants any nasty surprises at the end of their visit, so all our stylists will always take you through, step by step what they plan to do with your hair to get the best possible result! This may sometimes mean an added toner or treatment, but listening to the advise of our talented team is always worth it to ensure you get the best possible results!

It’s time to talk about our massage chairs, but don’t take our word for it, here’s what one of our lovely clients from the SMQ salon had to say: Poppy, 24 Worcester: “Firstly I like how the backwash section is away from the rest of the salon, as it really gives you some privacy when it comes to having your hair washed. It also breaks up the visit each time and genuinely is really relaxing as you get to lie back in and receive a massage from the already comfy chairs! It is an added bonus and really does make a difference to the overall experience of going to the salon.”

AG keep all your visits documented, so on your next visit whoever your stylists may be, we can pick up right where we left off! With recommendations on after care for your hair, how long you should leave it before your next visit and a genuine interest in our clients, they leave the salon feeling happy and satisfied with the service and level of profession provided by AG! Check out the video on our homepage to get a little insight to our SMQ salon!